True Grits: Recipes Inspired by the Movies of John Wayne
Author: Lee Pfeiffer
From the Alamo Burger to Donovan's Beef, from the Quiet Man Corned Beef and Cabbage to the Crumb Buns of Katie Elder, "True Grits" features 100 recipes inspired by the Duke's greatest films. Each movie from which a recipe comes is examined in a brief essay and in many classic photos.
Interesting textbook: El Paso Chile Company Margarita Cookbook or Food to Live By
Absolut Book: The Absolut Vodka Advertising Story
Author: Richard W Lewis
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.Emily Engel Moore, "Library Journal"
No comments:
Post a Comment